Inside the Branding Studio: Building a Brand, Being a Brand, Working with Brands


What is something that touches every thing? BRANDING! Whether you are working with brands, building a brand, or improving your own personal brand, you have something to learn in this field!

Join Starrett-Lehigh on Thursday, November 8, to hear from today’s branding experts. The fun starts at 6pm in Suite 1255.

Food & drinks will be served.

Meet the Panelists
• Jerry Haggerty has worked for some of the most iconic and dynamic name brands in the home furnishings industry over the past 25+ years. Jerry’s career began in home furnishings in New York City at WestPoint Pepperell.  His introduction to brand management came with the launch of Calvin Klein Home, where he worked in sales and new business development in San Francisco. As the department store environment evolved through a series of mergers and acquisitions in the 2000s, Jerry was recruited by Ralph Lauren Home to manage the consolidation of their largest wholesale customers, Macy’s and May Company.  After 5 years at Ralph Lauren, Jerry was hired by Sunham Home Fashions to launch the Lacoste Home brand in both the US and Canada.  His next move lead him to Martha Stewart Living Omnimedia, who sought his brand expertise and leadership to manage their Home Depot and JCPenney licensed businesses. After a brief adventure into the challenging and exciting world of ecommerce retailing at Fab.com, he found himself at the helm of the bath and floor coverings division at CHF Industries where he managed such brands as DKNY/Donna Karan Home, Michael Aram, Hang Ten and John Robshaw. Most recently, Jerry joined Sequential Brands Group Home Division as the Senior Vice President – Brand Management overseeing the expansion of the Martha Stewart brand across all wholesale and retail partners.
Paul Owen joined Johnson & Johnson’s design team in the summer of 2016, bringing over 20 years of design consulting experience. From complex global corporate brands to new-to-market disruption in the startup space, Paul is well versed in creating new growth for business any size. He approaches every business question with one simple provocation – ‘Why?’
• Karen Schnelwar is the VP of Global Brand Strategy and Marketing at OXO, the consumer products company known for establishing a new consumer products design paradigm. Prior to OXO, she spent 20 years in the branding and design world, most recently head of strategy at several boutique and networked brand consultancies, working to define brands and portfolios across categories—from beauty and lifestyle brands, to media conglomerates and pop stars. She’s worked at The Partners, Landor Associates and Siegel + Gale, to name just a few. She’s worked on iconic and challenger global brands to create powerful brand and and portfolio strategies across a broad range of categories, including: American Eagle Outfitters, Gymboree and Gap, Taylor Swift and Wolfgang Puck, The Wall Street Journal and IBM and Clairol. She has a passion for mining insights, for building brands and bringing them to life.
• Prior to forming her own company, Michelle Steinbergserved as executive vice president at House of Blues Entertainment Inc. for over six-years, from 1993-2000. During her tenure, she was instrumental in the pre-development plans of the House of Blues concept as well as launching the International House of Blues Foundation, a 503(c) non-profit public charity organization. She executed the marketing and publicity campaigns for the opening launches of House of Blues locations, which included Cambridge, Massachusetts; New Orleans, Louisiana; Los Angeles, California; Chicago, Illinois; Myrtle Beach, South Carolina; Orlando, Florida and Las Vegas, Nevada. Michelle handled and curated special events and charity campaigns including The Elton John Oscar Parties (1992-1993), the Elton John AIDS Foundation, Elton John Tennis Tournament benefiting the Elton John AIDS Foundation. During her publicity career, Michelle has also worked at Annett Wolf & Associates Public Relations (1990-1991) and Mahoney Communications Public Relations (1989-1990) In 1997, Michelle was ranked in Advertising Age’s ‘Top Marketing 100’ as one of the top marketing executives. Michelle Steinberg’s background in fashion started when she ran Dan Klores’ Los Angeles office where she worked on Donna Karan, Kenneth Cole, and Westfield Shopping Center Accounts.  Since then she has been responsible for bringing several popular trends to the marketplace including the low-rise jean through Frankie B, mixing and matching trendy and affordable clothing and accessories with high ticket staples through Forever 21, and has changed brand perception on a national level and global level for brands including multimedia retailer QVC and DeBeers. Currently Michelle Steinberg and her company dOMAIN Integrated continue to be resource to clients beyond the public relations and marketing realm, offering and executing unique innovative ideas to result in more than just press… making the unimaginable happen. dOMAIN’s record of clientele retention is often unheard with relationships lasting from 5-17 years. dOMAIN’s portfolio ranges across multiple industries starting with automotive: Volkswagen Group of America, FCA group: Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, Maserati and Mopar.  dOMAIN portfolio also extends to Life style, fashion, beauty, and wellness space with clients such as the Los Angeles Lakers, Los Angeles Chargers, Los Angeles Rams,  L’Oreal Matrix/ Biolage, Life Time Athletic, MMA Champion Anderson Silva with his new athleisure brand Spider Kick, National Retail Federation, Karen Harvey Consulting, Debeers Forevermark Diamonds, iPIC theaters, and Marquee Brands: including Ben Sherman, Body Glove, Bruno Magli, and BCBG.
• Dan Treadway is a deputy editor at The Players’ Tribune. He joined the site in August of 2014, two months before it launched, and since then has worked with a variety of athletes to help communicate their stories in a personal and compelling way. Prior to working at Players’ Tribune, he had stints at Sports Illustrated and The Huffington Post, in addition to being a headline contributor to The Onion.

Meet the Moderator
• Diana Pearl is a staff writer for Adweek on the brand marketing beat, writing about everything brand marketing. That includes buzzy new brands, the latest news in advertising and taking a closer look at the brands and marketing efforts that are capturing the industry’s attention. Since joining the Adweek team earlier this year, she’s covered stories like the impact of Nike’s Colin Kaepernick on the NFL, the growing boom of customizable haircare brands, how the Nordstrom Anniversary Sale became a juggernaut for influencers, and exclusively unveiled Uber’s rebrand. A voracious blog reader herself, Diana is fascinated by the rise of influencer marketing, and works to incorporate that interest into her stories at Adweek as well. Before starting at Adweek, Diana was a writer and reporter at People magazine, where she worked on several beats, covering the 2016 election, the royal wedding (as well as the birth of two royal babies) and too many award shows to count. She has a BA in Magazine Journalism and History from Syracuse University and the S.I. Newhouse School of Public Communications.

Still not sure what to expect? Watch last year’s recap video here!

Can’t wait to attend? RSVP here!